When it comes to sourcing new beauty inspiration, we can always count on awards season to introduce us to a new product or show-stopping trend. This year, we’re seeing the return of some old favorites – like Taylor Swift’s trusted red lip and the controversial jellyfish haircut – alongside a slew of new celeb-approved beauty products, including some affordable surprises (we’re talking under $20!).
While celebrity glam is more typically associated with high-end, luxury beauty products, many celebrities opt to use more budget-friendly products for their red carpet looks. Selena Gomez opted for a $16 cleanser to prep her skin; Charli XCX tamed her voluminous curls with the help of a $9 styling creme; and even Miley Cyrus relied on an $11 lip tint to perfect her award-show pout.
Ahead, we rounded up the best affordable beauty products under $40 that today’s biggest stars relied on for the 2025 Awards season. From drugstore favorites to hair-care staples to plenty of editor-approved skin-care products, these beauty must haves will make it easy to achieve an A-list glam – even if you’re on a budget. Keep reading to shop our favorite finds.
