The Best Deals at Ulta’s Early Black Friday Beauty Sale, from $5

I get it, Halloween just happened. How is it possible that I’m already asking you to start thinking about holiday shopping? Well, there are a few reasons you should be turning your attention towards the most important gift-giving season of the year right now: firstly, it will be here in no time, and secondly, the best deals tend to happen before Black Friday and Cyber Monday, not during. Case in point, Ulta’s Early Black Friday beauty sale, where hundreds of products from buzzy, viral brands like Noyz and Sacheu, household names like Dyson and Clinique, K-beauty brands like Medicube, and so much more are hosting sneaky deals up to 40% off a whole month early.

From now until November 22, you can score big-ticket items like the Hailey Bieber-approved NuFace Mini+ microcurrent tool for $62 less and shave 25% off of Medicube’s viral Booster Pro (known for its instant glass-skin results). While everyone loves to save on larger purchases (skincare devices are seeing some serious discounts right now), it’s also a great time to take advantage of even lower prices on drugstore must-haves, such as the Milani Lip Oil, which is going for just $8 if you shop right now. But don’t wait, because these deals change every other day, and you might not be able to score sales of this caliber until the real deal (ahem, actual Black Friday) officially rolls around.