As a senior shopping editor, I’m used to being the unofficial personal shopper in my friendship group. “What’s worth buying at Zara right now?” “When do the sales start?” “Where’s that coat from?”—the questions never stop pinging into my phone. It’s a small price to pay for shopping for a living (and, frankly, I love it).
This week, with the temperature finally dropping, my DMs have shifted to cold-weather essentials. The most-asked query? Cashmere—specifically, where to buy it without spending a small fortune. So when my best friend texted “where’s the best high street cashmere?” I barely paused before replying: “M&S, obviously”.
M&S has long held the quiet crown for high street cashmere, and this season it’s reminding everyone why. The quality feels designer-level, the silhouettes are timeless, and the price-points remain refreshingly reasonable. The brand nails that rare balance between soft, responsibly sourced yarns and shapes you’ll still reach for next winter (and the one after that).
Florrie Alexander wearing M&S’s Pure Cashmere Trousers.
(Image credit: @florriealexander)
At the centre of it all are the Pure Cashmere Wide-Leg Trousers—a pair that editors, influencers and insiders can’t stop talking about. They’ve already gained a devoted following for their flattering drape, impeccable softness and understated polish. Wear them with a coordinating cashmere jumper for the full tonal look, or style them with a white shirt and trainers for the perfect balance of ease and elegance.
Of course, I couldn’t resist trying them myself. After one wear, I understood the hype—they’re the rare piece that are as comfortable as loungewear yet sophisticated enough for a city coffee run or casual office day. In short, they’re the kind of item that makes you feel put-together with almost no effort at all.
If you’re ready to invest in a winter piece that looks designer but feels like a hug, these are the ones to add to your basket before they sell out (again).
Shop The M&S Cashmere Trousers
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Pure Cashmere Wide Leg Trousers
The hazelnut hue is the perfect neutral.
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Pure Cashmere Wide Leg Trousers
The most versatile pair of trousers you’ll own.
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Pure Cashmere Wide Leg Trousers
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Pure Cashmere Wide Leg Trousers
These are almost sold out.
Shop More M&S Cashmere
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Pure Cashmere Crew Neck Jumper
The best-selling cashmere jumper is finally back in stock.
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Pure Cashmere Crew Neck Relaxed Cardigan
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Pure Cashmere Tapered Ankle Grazer Joggers
Hands down, the most comfortable joggers I’ve ever worn.
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Pure Cashmere Roll Neck Jumper
The roll-neck makes this look so expensive.
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Brushed Wool With Cashmere Crew Neck Jumper
Add texture to your outfit with this brushed wool and cashmere jumper.
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