Best Brand Collabs This Week: Aerie, Loop, Abercrombie

Everyone’s favorite Y2K icon (and DJ) Paris Hilton has very fittingly released a pair of holographic pink earplugs with Loop on August 19. Following Loop’s recent viral collaborations with Coachella, Harry Styles’ Pleasing brand, and more, this is the first time the brand has partnered with an individual artist. And rather than just protecting your ears at concerts, this pair is inspired by Hilton living with ADHD and wanting to stay connected while tuning down background noise.

Shop the pink earplugs on Loop’s website now.

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